App Name Generator: 12 Names That Fit the Store Title

App Name Generator

Describe what the app does and who it is for. You get twelve names in four styles, each short enough to fit the 30-character store title with room for a keyword, and a subtitle for each. No signup.

The app

What does the app do?

Who is it for?

Keywords the name or subtitle should carry

Tone

Anything to avoid

Names

Describe the app on the left and press the button. Takes about 15 seconds.

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What makes an app name work in the store

Short. Apple allows 30 characters for the name. A 10-character name leaves 20 for a keyword phrase, which is where most of the search traffic comes from. The generator caps names at 12 characters for this reason.
Sayable. If someone cannot spell it after hearing it once, word of mouth stops at the first person.
Not already taken. Search the App Store, Google Play, the USPTO trademark database and a domain registrar before you fall in love with a name. The generator avoids well-known brands but cannot check live availability.
Not generic. A name that is only the category keyword ("Water Tracker") is hard to trademark and easy to confuse with twenty others. Put the keyword in the subtitle instead.

The four styles and when to use them

Style	Example shape	Best for
Descriptive	Says what it does	Utilities and B2B, where clarity beats charm
Invented word	A new single word	Consumer brands you plan to trademark and grow
Two-word compound	Two real words joined	Most apps; memorable and usually available
Short and playful	A familiar word used sideways	Consumer and social apps

After you pick one

Search the exact name on both stores. If an app with that name exists in your category, move on.
Check the trademark register for your main market. In the US that is the USPTO search.
Check the .com and .app domain. A missing .com is not fatal for an app, a taken trademark is.
Say it out loud to five people and ask them to spell it.
Write the subtitle with the main keyword, then check the whole title plus subtitle fits the character limits with the listing checker.

Questions people ask

Are the names checked for availability?

No. The generator avoids names it knows are established brands, but it cannot query the stores, trademark registers or domain registrars live. Check before you commit.

Why only twelve names?

Twelve across four styles is enough to see the direction you like. Run it again with a different tone or with the keywords changed and you get a fresh twelve.

Why does the subtitle matter?

On Apple the subtitle is indexed for search and shown under the name in results. It is the best place for the main keyword, which keeps the name itself short and ownable.

Can I use it for a company or product name?

Yes. Describe the product and audience the same way. The 12-character cap still helps: short names are easier to say, type and remember anywhere.

Is there a limit on runs?

A dozen runs an hour per network. It is free, and the limit only stops scripts.

Sources

Apple: App Store product page (name and subtitle limits)

Last reviewed 11 September 2026. Formulas and benchmarks are published on the page so you can check them. This tool gives estimates, not quotes.