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Free tools

Free Marketing and App Growth Calculators

Calculators, checkers and AI reports we use in client work, free and without a signup. Every formula is printed on the page. Results are shareable by link and embeddable on your own site. 22 tools live, new ones most weeks.

I have an idea

App development · all 3 tools

Calculator

App Development Cost Calculator

Platforms, features, design level and team location in. A cost range, hours and a timeline out.

AI report

App Idea Validator

Describe the idea. Get a scored report with the MVP scope, the risks and the plan for the first 100 users.

AI report

App Name Generator

Describe the app, get twelve names in four styles, each with a subtitle that fits the App Store limits.

Launch and grow an app

App marketing · all 6 tools

Calculator

App Store Fee Calculator

How much Apple and Google take from each dollar, by revenue type and programme.

Checker

App Store Listing Checker

Character counts, duplicate keywords and completeness score for your app store listing.

Calculator

ASO Launch Checklist

24 pre-launch tasks for App Store and Google Play. Track progress, get a readiness score.

AI report

ASO Score

Paste a store URL. Get a 0 to 100 score with findings and this-week fixes for each part of the listing.

Calculator

Retention Benchmark Checker

Retention benchmark comparison. See where you stand vs category norms.

Calculator

Subscription App LTV Calculator

Lifetime value per paying user and per install, payback period and LTV to CAC ratio for your subscription metrics.

Marketing metrics

Paid media and growth · all 12 tools

Calculator

Break-Even ROAS Calculator

The ROAS at which a campaign stops losing money, for a product margin or an app's install-to-paid funnel.

Calculator

Churn Rate Calculator

Customers at start, lost and added in. Monthly and annual churn rate out.

Calculator

Cost Per Lead Calculator

Spend and leads in. CPL and max CPL from deal economics out.

Calculator

Cost Per Acquisition Calculator

Spend and conversions in. CPA, max CPA and margin out.

Calculator

Cost Per Click Calculator

Spend and clicks in. CPC and implied scale out. Reverse mode too.

Calculator

CPM and eCPM Calculator

Spend and impressions in. CPM and eCPM out. Reverse mode too.

Calculator

Click-Through Rate Calculator

Impressions and clicks in. CTR, benchmark and verdict out.

Calculator

Customer Acquisition Cost Calculator

Sales and marketing spend and new customers in. CAC and LTV ratio out.

Calculator

Facebook and Instagram Ads Cost Calculator

Target conversions, CPM, CTR and landing page conversion rate in. Budget and CPA out.

Calculator

Google Ads Budget Calculator

Target leads, CPC and conversion rate in. Monthly and daily budget out.

Calculator

Retention Rate Calculator

Cohort data or day-based metrics in. Retention rates and trend out.

Calculator

ROAS Calculator

Revenue, spend and margin in. ROAS, profit and cost per order out.

Automate the front desk

AI automation · all 1 tools

Calculator

Missed Call Revenue Calculator

How much revenue you lose from calls that go unanswered

Audits, ebooks and reference

Not calculators, still free.

Audit

Free App Marketing Audit

A human review of your store listing, acquisition and retention. Takes two days, not two seconds.
Ebooks

Free Ebooks

Playbooks for app growth and paid acquisition.
Reference

Marketing Glossary

Every metric on this page, defined with the formula.
Reference

Answers

Short, direct answers to the questions founders ask.