Free Ebooks · App Marketing

Free App Marketing Ebooks

Every app marketing playbook we publish, in one place. Frameworks we actually use with paying clients — no gated webinars, no fluff.

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The most expensive mistakes app founders make in the first 90 days — and how to spot them early.

How to split a UA budget across ASO, paid social, and Apple Search Ads at every stage from pre-launch to scale.

Subscriptions, ads, and in-app purchases: which model fits your app, and how to price it without killing retention.

Benchmark CPI, CPA, and install costs across categories and platforms — from $2.5M+ in managed ad spend.

Every metadata, conversion, and keyword factor we check before touching a client's App Store or Play listing.

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