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Free Resources · App Marketing

App Marketing Ebooks, Guides & Videos

Free playbooks and videos on user acquisition, ASO, and monetization for app founders. Real strategies from 300+ brands, 20+ years of growth marketing, and $2.5M+ in managed ad spend.

Looking for dental marketing resources? See the dental resources page →

Ebooks & Playbooks

Free Downloadable Playbooks

Deep dives on what actually moves the needle for app growth. No fluff, no gated webinars — just the frameworks we use with paying clients.

7 Expensive Mistakes That Kill App Launches ebook cover
App Marketing

7 Expensive Mistakes That Kill App Launches

The most expensive mistakes app founders make in the first 90 days — and how to spot them early.

Download Free Ebook
The App Budget Blueprint ebook cover
App Marketing

The App Budget Blueprint

How to split a UA budget across ASO, paid social, and Apple Search Ads at every stage from pre-launch to scale.

Download Free Ebook
The App Monetization Playbook ebook cover
App Marketing

The App Monetization Playbook

Subscriptions, ads, and in-app purchases: which model fits your app, and how to price it without killing retention.

Download Free Ebook
The App UA Cost Report 2026 ebook cover
App Marketing

The App UA Cost Report 2026

Benchmark CPI, CPA, and install costs across categories and platforms — from $2.5M+ in managed ad spend.

Download Free Report
The 47-Point ASO Audit Checklist ebook cover
App Marketing · ASO

The 47-Point ASO Audit Checklist

Every metadata, conversion, and keyword factor we check before touching a client's App Store or Play listing.

Get the Checklist
See all ebooks (App + Dental) →
Free Tools

Assessments & Sessions

A personalized read on where your app growth is leaking — before you spend another dollar on UA.

30-Minute Strategy Session

A personalized growth roadmap for your app. No pitch. We’ll show you where the leverage is in your UA, ASO, and retention.

Book a session

A dedicated App Marketing Free Audit is launching this week — check back soon.

Video Library

Watch & Learn

Featured videos from Arsh Singh’s YouTube channel — 28,000+ subscribers, real breakdowns of app launches and AI marketing systems.

How to Market Your App in 2026 video thumbnail

How to Market Your App in 2026 (Step-by-Step for Beginners)

The full launch playbook.
How Do Free Apps Make Money video thumbnail

How Do Free Apps Make Money? (5 Models That Actually Work in 2026)

The monetization models that scale.
7 App Marketing Mistakes video thumbnail

7 App Marketing Mistakes to Avoid Before Launch (2026)

The launch failures we see every week.
How to Build a $10K per Month App video thumbnail

How to Build a $10K/M App in 2026 (No Team, No Code)

For solo app founders.
See all videos on YouTube

28,000+ subscribers · new video every week

More Reading

Blog, Answers & Case Studies

Blog

200+ articles on app marketing, dental marketing, and AI automation.

Browse the blog →

Answers

Short answers to the questions we hear most often on strategy calls.

Read answers →

Case Studies & Reviews

What real clients say — and the systems behind the outcomes.

See case studies →

Want a personalized roadmap?

Book a free 30-minute strategy session. We’ll analyze your current app growth setup and give you the shortest path to more installs and paying users.

Book a Strategy Call