App Marketing Ebooks, Guides & Videos
Free playbooks and videos on user acquisition, ASO, and monetization for app founders. Real strategies from 300+ brands, 20+ years of growth marketing, and $2.5M+ in managed ad spend.
Jump to: Ebooks · Free tools · Free app audit · Videos
Free Downloadable Playbooks
Deep dives on what actually moves the needle for app growth. No fluff, no gated webinars, just the frameworks we use with paying clients.
Free App & Marketing Tools
Calculators and checkers for app growth and paid media. No signup, no email wall, results in the browser.
ASO & app store
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ASO Score
Score your App Store or Play listing on the factors that move installs.
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App Store Listing Checker
Check title, subtitle and keyword field limits before you submit.
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ASO Launch Checklist
Every metadata and conversion item to clear before launch day.
App economics
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App Development Cost Calculator
Estimate build cost by platform, feature count and team model.
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Subscription App LTV Calculator
Work out lifetime value from trial conversion, churn and price.
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App Store Fee Calculator
See what Apple and Google keep at each commission tier.
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Retention Benchmark Checker
Compare day 1, 7 and 30 retention against category benchmarks.
Paid media & marketing
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Break-Even ROAS Calculator
Find the ROAS you need before a campaign can pay for itself.
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Cost Per Acquisition Calculator
Turn spend and conversions into a CPA you can act on.
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ROAS Calculator
Measure return on ad spend across channels on one basis.
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UTM Link Builder
Build consistent tracked links so campaign data stays clean.
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Email Subject Line Tester
Check length, spam triggers and mobile truncation before you send.
Assessments & Sessions
A personalized read on where your app growth is leaking, before you spend another dollar on UA.
Free App Growth Audit
Answer a few questions, get a personalized growth dashboard in 3 minutes. Your gap, your bottleneck, and your next moves, at any stage from idea to 10K+ downloads.
Start the free audit30-Minute Strategy Session
A personalized growth roadmap for your app. No pitch. We’ll show you where the leverage is in your UA, ASO, and retention.
Book a sessionPrefer to run the numbers yourself first? Use the free calculators above, no signup needed.
Watch & Learn
Featured videos from Arsh Singh’s YouTube channel, 28,700+ subscribers, real breakdowns of app launches and AI marketing systems.
28,700+ subscribers · new video every week
Blog, Answers & Case Studies
Want a personalized roadmap?
Book a free 30-minute strategy session. We’ll analyze your current app growth setup and give you the shortest path to more installs and paying users.
Book a Strategy Call