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Free tools

Free Paid media and growth tools

Free calculators for the numbers every paid campaign lives on: ROAS, CPC, CPA, CPM, cost per lead, CAC, churn and retention.

Break-Even ROAS Calculator

The ROAS at which a campaign stops losing money, for a product margin or an app's install-to-paid funnel.

Churn Rate Calculator

Customers at start, lost and added in. Monthly and annual churn rate out.

Cost Per Lead Calculator

Spend and leads in. CPL and max CPL from deal economics out.

Cost Per Acquisition Calculator

Spend and conversions in. CPA, max CPA and margin out.

Cost Per Click Calculator

Spend and clicks in. CPC and implied scale out. Reverse mode too.

CPM and eCPM Calculator

Spend and impressions in. CPM and eCPM out. Reverse mode too.

Click-Through Rate Calculator

Impressions and clicks in. CTR, benchmark and verdict out.

Customer Acquisition Cost Calculator

Sales and marketing spend and new customers in. CAC and LTV ratio out.

Facebook and Instagram Ads Cost Calculator

Target conversions, CPM, CTR and landing page conversion rate in. Budget and CPA out.

Google Ads Budget Calculator

Target leads, CPC and conversion rate in. Monthly and daily budget out.

Retention Rate Calculator

Cohort data or day-based metrics in. Retention rates and trend out.

ROAS Calculator

Revenue, spend and margin in. ROAS, profit and cost per order out.

Go further

Marketing Glossary

Every metric here, defined with the formula.

Conversion rate optimisation

Where the cheapest gains usually are.