Free tools

Free App marketing tools

Free ASO and app growth tools: audit a listing, check the character limits, score your launch readiness and model subscription economics.

How much Apple and Google take from each dollar, by revenue type and programme.

Character counts, duplicate keywords and completeness score for your app store listing.

24 pre-launch tasks for App Store and Google Play. Track progress, get a readiness score.

Paste a store URL. Get a 0 to 100 score with findings and this-week fixes for each part of the listing.

Retention benchmark comparison. See where you stand vs category norms.

Lifetime value per paying user and per install, payback period and LTV to CAC ratio for your subscription metrics.

Go further

A human review of your store listing, acquisition and retention.

What a full app store optimisation engagement covers.

D1, D7 and D30 by category, with sources.