We build your app, then we grow it. One team, start to finish.
ApsteQ is an app development and app marketing company. Since 2015 we have built and grown apps for 300+ founders and brands: the app itself, then App Store Optimization, paid user acquisition and retention, run by one in-house team. You keep ownership of your ad accounts and your data.
Everything an app needs to grow, under one roof
Most apps hire a developer, an ASO freelancer, a paid ads agency and someone for email, then spend their time making them talk to each other. We do all of it, so the person changing your store listing sees what your ads are doing.
App Development
iOS, Android and cross-platform apps, from MVP to scale, built with growth in mind from day one.
Web & SaaS Development
Websites, landing pages and web apps that load fast and convert.
App Store Optimization
Keywords, screenshots, icon and listing tests to rank and convert in both stores.
SEO & AI Search
Show up on Google, ChatGPT and Perplexity when people search for what your app does.
What working with us is actually like
One team from build to growth
The people who build your app also run its ASO, ads and retention. No hand-offs between vendors, no finger-pointing when numbers drop.
You own everything
Ad accounts, store listings, analytics and data stay in your name. If we ever part ways, nothing has to be recovered or rebuilt.
A work log, not a monthly PDF
You see what we changed, when, and what it did, as it happens. Every task is dated, so you always know where your money went.
Paying users, not vanity installs
We optimise for the event that makes you money: a subscription, a booking, an activated user. Cheap installs that never open the app are not a win.
How JFIT Connect Grew Its Active Professionals 3.7x in 11 Weeks
Came to us after an agency left them with 21 installs and a report full of "N/A". We recovered their accounts, rebuilt tracking, launched campaigns for both sides of the marketplace and automated onboarding on WhatsApp, all live within 14 days.
56 to 205 activated professionals in eleven weeks, $16 per customer signup, with dashboard and campaigns live by day 14 and 180+ dated deliverables in the work log.
Named apps, live listings, numbers you can check
Not screenshots. Tap any store badge and check the numbers yourself.
Enjoy Movies Your Way
Family-friendly entertainment app
Users doubted the app was legal. We made trust the campaign with education, testimonials and UGC, and 76% of downloads became monthly active users.
EarningsCall
Company earnings-call app for investors
Live for 2.5 years and hard to find. ASO, finance-targeted ads and content brought in investors who stayed: 60% of downloads active monthly.
Inner Journey
Meditation, affirmations and mental clarity
A self-care app with rich content and low downloads. We rebuilt the store listing (keywords, description, screenshots, icon) and ran targeted social campaigns for it.
Parenity
Positive-parenting and wellbeing app
From the same wellness suite as Inner Journey. A portfolio, not a one-off.
Nomadly
Travel and digital-nomad lifestyle app
A recent build in the lifestyle space, live on the App Store.
Founders we have grown, on camera
From New York to Dubai to Malaysia. Founders whose apps we build and market, talking about working with us. Read more founder reviews
How an engagement starts
A free app audit or a 30-minute call. Send us your app and we find where growth is leaking. On the call we cover where your app is today, the two or three moves we would make first, and an honest next step.
A plan scoped to your app. Every engagement is scoped to the app, the platforms and the markets, so we price it once we understand yours. You only pay for what your app needs now.
Setup. Tracking you can trust, your store listing, and the first campaigns, all in accounts you own.
Run, measure, improve. Weekly changes logged with dates, a clear view of cost per paying user, and budget moved to what works.
Arsh Singh, founder
Twenty years turning ideas into apps: enterprise platforms at HCL, companies founded, one exited, and app-growth playbooks that drove 52M+ installs across 300+ clients. On the first call you talk to Arsh directly, not a sales rep.
See how we think about growth
Start with the first one. It is the framework we map onto every app we work on.
More on our app playlist on YouTube.
We are a good fit if
- Your app is live, or close to launch, and you want real users, not just downloads.
- You want one team accountable for the build and the growth.
- You want to own your accounts and see every change we make.
- You are an app company in the US, Canada, India or the Middle East.
We are not the right fit if
- You want guaranteed download numbers before we have seen your app.
- You are looking for bot installs or fake reviews. We do not do either.
- You want ads run without access to your analytics or store data.
Before you get in touch
How much does it cost?
Every engagement is scoped to the app, the platforms and the markets, so we price it once we understand yours. We talk price on the first call if there is a fit. Ad spend is separate and is paid directly into accounts you own.
Can you just do one thing, like ASO or ads?
Yes. Many clients start with one service, often ASO or paid user acquisition, and add more later. We will tell you which one would move your numbers first.
Do you work with apps before launch?
Yes. We build apps from scratch and plan pre-launch growth. See pre-launch app marketing.
Who owns the ad accounts and data?
You do. Everything is set up in your name, and we work in it with access you control.
Where are you based?
We work with app companies across the US, Canada, India and the Middle East.
How do I get started?
Book a strategy call, or start with the free app audit. The audit takes about 3 minutes.
Let's look at your app together
A working session on your app, not a slide deck. If we are a fit, we say so plainly. If we are not, you keep the plan.