30-minute deep dive into your CPI, ROAS, retention, and attribution. No pitch.
Built on the ApsteQ AppFlow™ System. 3M+ installs driven for clients across iOS and Android. Average 2X ROAS on paid, 65% lower CPI vs benchmark, 40% retention lift in 6 months.
Book My Free App Strategy CallOpen to mobile apps and SaaS. Calls available worldwide.
30 minutes. Built around your app, your unit economics, your funnel. Not a pitch.
We look at your CPI, install-to-activation rate, day 7/30 retention, and LTV. Then identify the single biggest leak in your acquisition or retention loop.
We profile 3-5 apps competing for your users (App Store + Play Store + paid channels) and show you the positioning + creative gaps you can exploit.
You leave with a specific action plan to move CPI, ROAS, or retention by 20-40% in 90 days, whether you work with us or not.
3M+
Installs driven for clients
2X
Average ROAS on paid
65%
Lower CPI vs benchmark
40%
Retention lift in 6 months
From $1.2M to $4.1M ARR by fixing attribution and optimizing the entire funnel.
ARR added (6 months)
Lower blended CPI
Revenue growth
Day 7 retention lift
Real app and SaaS founders describing what changed after they scaled with ApsteQ.
Both, plus everything between them. The AppFlow System covers App Store Optimization, paid user acquisition (Apple Search Ads, Google UAC, Meta, TikTok), attribution (Adjust, AppsFlyer, Singular), creative testing, onboarding optimization, and retention loops. Most clients come for one piece and stay because the pieces only compound when they work together.
Mostly post-launch, but we have run pre-launch campaigns for apps with $250K+ in funding. The strategy call works for any stage: pre-launch (positioning + launch sequence), 0 to 100K users (paid + organic foundation), 100K to 1M (retention + LTV optimization), 1M+ (geographic expansion + new acquisition channels).
Fintech, healthtech, productivity, SaaS, e-commerce, mobile games, education, and lifestyle. If your app sits in a regulated category (fintech, healthtech), we will walk you through the channel restrictions and approval workflows that determine which acquisition channels you can actually use.
Yes, completely free. No credit card, no commitment. Most founders who get clarity on their CPI/retention bottleneck either implement the plan themselves or hire us. Either outcome is fine.
A senior app marketing strategist. You will likely talk to someone who has personally managed campaigns for apps in your category, with hands-on experience across Apple Search Ads, Google UAC, Meta, and TikTok.
Just rough numbers: monthly installs, blended CPI, day 7 / day 30 retention, and LTV if you have it. If you do not know these numbers (or your attribution is broken), we will help you figure out what is real on the call. No prep documents required.
No pitch on the strategy call itself. We diagnose, map gaps, and hand you a 90-day growth plan. If after that you want our help executing the plan, we have a separate conversation about that. The strategy call is not a sales call.
Book your free 30-minute call. Calls fill up fast: usually within 5-7 days.
Book My Free App Strategy Call