How EarningsCall Turned a Stalled Finance App Into 3K+ Monthly Active Investors
EarningsCall makes listening to company earnings calls easy. After two and a half years live, it had a clear audience and almost no one finding it. We rebuilt how it was found, and it went on to 100K+ downloads.
Launched for 2.5 years, still hard to find
EarningsCall was not an idea. It had been live for two and a half years when its founder found us through our YouTube channel, with a working product investors liked once they found it.
The problem was that most of the people it was built for did not know it existed. The founder asked for two things: help with App Store Optimization, and installs. He had the capital ready; he needed a plan that turned it into users, not reports.
Cheap installs from people who never open the app again are easy to buy. We aimed every campaign at people already reading about earnings and investing, so the users who arrived kept coming back.
Found by the right investors
For a niche finance app, reach matters less than precision. Every move was aimed at people who already follow earnings season.
Rebuilt the store listings around the words investors actually search, and set up search-friendly content on the website.
The app started appearing for earnings and investing searches instead of only its own name.
Ran content marketing and social media management around earnings season, when interest in the category peaks.
The app had something new to say every reporting cycle, so attention came back on a predictable rhythm.
Ran Google Ads and social ads targeted at audiences interested in finance, investing and individual stocks.
5K+ downloads and 3K+ monthly active users in the campaign period.
Before and after
| What we measured | Before | After |
|---|---|---|
| Monthly active users | Low, app hard to find | 3K+ |
| Downloads in the campaign period | Limited | 5K+ |
| Share of downloads active monthly | Not measured | 60% |
| Downloads today | 100K+ |
Campaign-period figures are from our engagement report (2023). "Downloads today" is the public store count and includes growth after our engagement.
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