How Enjoy Movies Your Way Turned Skeptics Into 38K+ Monthly Users
Enjoy Movies Your Way adds family-friendly filters to the streaming services people already pay for. The product worked. The problem was that people did not believe it was allowed. We made trust the campaign.
A product people wanted, and did not trust
The app connects to Netflix, Amazon and Hulu and skips scenes or mutes words according to a family's preferences. It had been in business for four years and was launched, but no marketing was in place when the founder found us through our YouTube channel.
In a category where a competitor had been through public legal battles, the first question from every potential user was not "how does it work?" It was "is this legal?" Until that was answered, ads only bought clicks.
Once the trust question was answered up front, the people who installed were families who meant to use it. 38K+ monthly active users on 50K+ downloads is the kind of engagement most entertainment apps never reach.
Trust first, then reach
We did not buy more traffic until the app could answer the question every visitor was asking.
Created educational content explaining how the filters work and why they sit within copyright law, and gathered testimonials from families using it.
The legality question was answered before people reached the store, not after.
Ran campaigns that led with the app's compliance and with real family stories, and encouraged users to create their own content about how they used it.
User-generated content did the persuading that ads could not, at a fraction of the cost.
Matched the store listing to the campaign promise: what it does, which services it works with, and why it is allowed.
50K+ downloads and 38K+ monthly active users by December 2023.
Before and after
| What we measured | Before | After |
|---|---|---|
| Marketing in place | None | Full trust-led campaign |
| Downloads | Early | 50K+ |
| Monthly active users | Early | 38K+ |
| Share of downloads active monthly | Not measured | 76% |
| Google Play downloads today | 100K+ |
Campaign figures are from our engagement report (December 2023). "Downloads today" is the public Google Play count and includes growth after our engagement.
Related case studies
LunarLinc
Friendship and connection app
From 12 YouTube subscribers and no downloads to 50K+ on Google Play. 41K+ installs from our video-led campaigns, and a client for nearly three years.
EarningsCall
Company earnings-call app for investors
Live for 2.5 years and hard to find. ASO, finance-targeted ads and content brought in investors who stayed: 60% of downloads active monthly.
Want this for your app?
Send us your app. We find the one or two leaks costing you the most and show you what the first 14 days would look like.
Get a free app audit