Two very different agencies, two very different fits. My Social Practice is a done-for-you social media and reputation management service for 7,000+ dental practices. ApsteQ is a full-service PatientFlow™ system for patient acquisition and operational flow. Here's how they actually compare on pricing, services, contracts, and who each is best for.
Last updated: May 2026 · Data from vendor websites, Clutch, and public case studies
If you only read one section, read this.
All data from public sources: vendor websites and published case studies as of May 2026.
| ApsteQ | My Social Practice | |
|---|---|---|
| Founded | 2015 | 2009 |
| HQ | India, UAE, Canada, and US (distributed) | Salt Lake City, Utah |
| Team size | 40+ specialists | Undisclosed (serves 7,000+ practices) |
| Primary vertical | Dental + Mobile Apps | Dental-only (exclusive focus) |
| Client base | 40+ case studies published | 7,000+ dental practices Massive scale |
| Best for | Patient lead generation and operations | Social media and reputation management only |
| Pricing range | $2,500 - $25,000 per month | $349 - $700+ per month Much cheaper |
| Entry-level service | Full PatientFlow System at $2,500/mo | Social media management at $349/month |
| Minimum contract | 90 days, then month-to-month | Month-to-month (NO contracts) Most flexible |
| Paid media (Google + Meta) | ✓ Managed service included | ✕ Not included |
| SEO + local search | ✓ Included | ✕ Not included |
| Website design and dev | ✓ Custom builds included | ✕ Not included |
| Social media content creation and posting | ✕ Done-for-you video/copy, not social automation | ✓ Core service Their specialty |
| AI voice receptionist (24/7 call handling) | ✓ Built into PatientFlow System Unique | ✕ Not offered |
| Front desk training and scripts | ✓ 5 critical phone moments Unique | ✕ Not offered |
| Reputation and review management | ✕ No dedicated service | ✓ Google + Facebook reviews Included |
| Speed-to-lead automation (SMS, WhatsApp) | ✓ Instant callback workflows | ✕ Not offered |
| Reporting cadence | Weekly + monthly + on-demand | Dashboard access (depends on tier) |
| Core service focus | Lead generation, conversion, operations | Social content and reputation only |
| Lead generation support | ✓ Full-service lead gen (primary strength) | ✕ Not in scope |
| Account management | ✓ Dedicated account manager | Self-service platform with support |
My Social Practice's flagship social media tier is $349 per month. ApsteQ's entry point is $2,500 to $4,000 per month. That is a 7-14x difference in price, and it reflects fundamentally different service scopes.
My Social Practice is saying: "We will create and post your Instagram and Facebook content, manage your reviews. You need to bring the leads." ApsteQ is saying: "We will generate the leads, manage the ads, train your front desk, handle call routing, and track revenue end-to-end."
For a solo practice with a $500/month marketing budget, My Social Practice is accessible. ApsteQ is not. But the practices that use ApsteQ are asking for something different: a solution to the entire patient acquisition and retention problem, not just social media management.
My Social Practice's published services are straightforward: they create Instagram and Facebook content, publish it on a schedule, manage Google and Facebook reviews, and monitor reputation. It is a done-for-you social media service. The operating model is efficient: one content team serves 7,000+ practices by templating content, localizing it slightly per practice, and automating posting.
ApsteQ's PatientFlow System is intentionally broader. It includes managed paid media (Google Ads, Meta Ads), SEO, custom website design, AI voice receptionists for 24/7 call handling, front desk phone training, SMS and WhatsApp automation, and patient-level revenue tracking. The operating model is high-touch: dedicated account managers, custom campaigns per client, direct support.
If the practice's problem is "nobody follows us on Instagram and we don't have enough reviews," My Social Practice solves it. If the practice's problem is "we get few patient inquiries, our front desk doesn't convert them, and we don't know our patient acquisition cost," ApsteQ solves it.
My Social Practice explicitly does not offer lead generation. Their model assumes practices already have leads coming in and just need to manage social presence and reputation. ApsteQ's primary service is generating new patient leads through paid media and SEO.
This is the clearest way to choose: Do you have enough new patient inquiries coming in right now? If no, you need ApsteQ (or another lead generation agency). If yes, you might just need My Social Practice. Most dental practices answer "no" to that question, which is why they end up looking for lead generation help in the first place.
My Social Practice serves 7,000+ practices successfully, which means many practices do have enough lead flow and are just looking for social management. But that is not the typical concern for a practice that is growing and needs to scale.
My Social Practice serves 7,000+ dental practices. That is an enormous install base and genuine social proof that their model works at scale. If a practice owner is looking for reassurance that "thousands of practices are doing this," My Social Practice's scale is the answer.
ApsteQ has published case studies with dozens of practices. We have not published the total install base number, so on pure social proof (number of practices), My Social Practice wins decisively. However, the contexts are different: My Social Practice's 7,000+ practices may include many that are not heavy-growth users (set it and forget it). ApsteQ's case studies are typically more growth-oriented.
This matters if a practice owner is risk-averse and values "lots of other practices use this, so it is probably safe." My Social Practice is the safer, more proven bet on pure install base.
My Social Practice offers true month-to-month with zero contracts. You can cancel anytime with no penalty. ApsteQ requires a 90-day initial commitment, after which it converts to month-to-month.
For a practice that wants maximum flexibility and low financial risk, My Social Practice's model is cleaner. If a practice wants to test something for just 30 days with no commitment, My Social Practice allows that. ApsteQ does not.
However, the 90-day minimum at ApsteQ is intentional: most meaningful marketing results take 60-90 days to show up. My Social Practice's month-to-month works because social media results often show up faster (posted content gets engagement in days). ApsteQ's lead generation system needs time to mature.
No agency is right for every situation. Here are the cases where My Social Practice beats ApsteQ.
If a current My Social Practice user is reading this, here's what changes and what stays the same.
Your social media accounts (Instagram, Facebook). Your website. Your Google Business Profile and reviews (though ApsteQ will help systematize review collection further). Most of your digital infrastructure is portable.
You layer in managed paid media (Google Ads, Meta Ads) that My Social Practice doesn't offer. You get AI voice receptionist + front desk training + SMS/WhatsApp automation + revenue tracking. Your social media content strategy integrates with the broader lead generation system rather than existing in isolation. Reporting changes from social engagement metrics to Cost per Lead, Cost per Booked, Cost per Acquired Patient.
7 to 14 days. ApsteQ sets up Google Ads and Meta campaigns, configures the AI voice agent, produces front-desk scripts, and integrates SMS callback workflows. Your existing social content from My Social Practice continues; ApsteQ layers paid media and operational systems on top. No loss of social momentum during transition.
No, My Social Practice is much cheaper. My Social Practice's social media management tier starts at $349/month. ApsteQ starts at $2,500-4,000/month. However, ApsteQ includes paid media (Google, Meta), SEO, website, and operational components; My Social Practice is social + reviews only. You are comparing different service scopes.
My Social Practice is a done-for-you social media and reputation management service focused on Instagram, Facebook, and reviews. ApsteQ is a full-service agency delivering lead generation (paid media + SEO), AI voice receptionists, front desk training, website design, and operational consulting. My Social Practice is 'we manage your social' at $349-700/month. ApsteQ is 'we generate leads and systematize your entire patient flow' at $2,500+/month.
My Social Practice offers month-to-month with NO contracts. You can cancel anytime. ApsteQ requires a 90-day initial commitment with month-to-month continuation after that. For practices that want maximum flexibility and zero commitment, My Social Practice is cleaner. ApsteQ's 90-day minimum is intended to allow time for results to mature.
No. My Social Practice focuses on social media content creation and reputation management. They do not offer managed Google Ads or Meta Ads. ApsteQ includes full paid media management. If a practice needs lead generation through paid ads, ApsteQ is the better fit.
My Social Practice serves 7,000+ dental practices, making it one of the largest dental social media agencies by install base. This is massive social proof that their model works at scale. ApsteQ has published case studies with dozens of practices but a smaller install base. For practices that value "lots of other practices use this," My Social Practice's scale is the advantage.
No. My Social Practice's services are social media content creation and reputation management. They assume practices already have patient flow and need to manage social presence and reviews. ApsteQ is specifically built around lead generation and patient acquisition. If a practice needs new patient leads, ApsteQ is the direct fit.
Yes, My Social Practice is specifically positioned for solo and small-group dental practices with tight marketing budgets. The $349/month entry tier is accessible for independent practitioners. ApsteQ also serves solo practices but at $2,500+/month. For budget-conscious solos that just need social management, My Social Practice is the better fit. For solos that need help generating new patients, ApsteQ is more appropriate.
When the practice's bottleneck shifts from social presence to lead generation. If you are on My Social Practice and your social metrics are good but you're not getting enough new patient inquiries, that's the signal to add paid media. ApsteQ handles the lead generation side that My Social Practice doesn't. You can run both in parallel during transition, or switch fully if lead generation is your primary need.
Book a free 30-minute strategy call with ApsteQ. We will give you a straight answer on whether ApsteQ, My Social Practice, or another option is the right fit for your practice. No pitch.
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